role

CREATIVE DIRECTOR
DESIGN LEAD

DOT Automation supplies automated machines and robotics for the pharmaceutical, manufacturing, and packaging industries. The owners approached me for a branding refresh, with one clear request: incorporate a red dot in the wordmark as a symbol of good luck.

I designed a refreshed identity that leaned into their robotics offering while keeping the look professional and approachable. The new wordmark connects back to the company’s core business, with a complementary color scheme and a playful touch — complete with the signature red dot. The result gave DOT Automation a modern identity that reflects both their technical expertise and their personal story.