ROLE

CREATIVE DIRECTOR
DESIGN LEAD

Monogram, formerly known as Palette, needed a brand that better reflected its future. The goal was to position the company as a leader in creative hardware by focusing on flexibility, customization, and the unique way every creator works.

As Creative Director and Design Lead, I guided the full rebrand. This included developing a new name and identity, redesigning packaging, updating the website, and creating a refreshed UI system for the product. The work gave Monogram a sleek, premium look that aligned with its vision while making the brand feel approachable and adaptable to a wide range of creative users.