role

CREATIVE DIRECTOR
DESIGN LEAD

Monogram needed packaging that matched the creativity and flexibility of its product. The goal was to create packaging that stood out from typical electronics, added energy and color, and delivered a memorable unboxing experience.

I led art direction, packaging design, structure design, and print production. The final packaging used a sturdy cardboard shell with a foam interior for protection, paired with a lever-and-drawer structure for a dramatic reveal. The design kept the product safe while giving users an experience that felt premium, shareable, and aligned with the Monogram brand.