role

ART DIRECTOR
DESIGN LEAD

Back Forty is a cannabis brand inspired by the outdoors and the idea of slowing down to enjoy simple pleasures. The goal was to grow awareness, launch new products, and build a brand identity that felt playful, nostalgic, and easy to connect with.

I redesigned the website, developed a new design language, and created consumer-facing content for campaigns and product launches. My role was to concept, design, and execute creative that made the brand consistent while highlighting its lighthearted personality. The work helped position Back Forty as approachable, built for the everyday user, and it has since become our company’s number one selling brand.