MONOGRAM: contents & video

role

CREATIVE DIRECTOR
PRODUCER

PHOTO
GRAPHER

GARY WILLIAM OGLE

STYLIST

WILSON WONG
CHERYL THOMPSON

As part of Monogram’s rebrand, we needed content that would set the tone for the company’s new direction. The goal was to create visuals that felt premium and aspirational while still showing the product in a clear, approachable way.

I led creative and art direction, working closely with the photographer and stylists. I also produced the shoots and sourced props to bring the concepts to life. We developed two visual styles: lifestyle imagery that told an aspirational story about how creators use the product, and more graphic-driven visuals that highlighted the product and packaging. These assets were used across Monogram’s website, social channels, and email campaigns to support the brand relaunch.