Indigo wanted to show the cultural impact that books have and highlight the role it plays in bringing those stories to life. The portrait series was created to spotlight cultural leaders of our time while generating awareness for new book releases. Alongside the portraits, we produced different forms of content to reach a wider audience across Indigo’s channels.

In my role, I directed the video creative and photographed the portrait series, capturing authors and cultural voices in authentic, unposed moments. The work was designed to feel personal and relatable while helping Indigo strengthen its position as a cultural leader.