Role

ART DIRECTOR
DESIGN LEAD

Kolab is a premium cannabis brand that wanted to connect with consumers through immersive experiences while driving sales, launching new products, and building long-term brand equity. As part of this, the team built Diamond City, a brand ecosystem that blended storytelling, product, and culture.

I worked on the design execution that brought this world to life. That included marketing assets, website design, social content, and seasonal campaigns. My role was to make sure everything felt consistent, modern, and premium across every touchpoint.