role

ART DIRECTOR

At Rogers, I led campaign creative for some of Canada’s biggest broadcast and radio brands. For Law & Order Toronto (Seasons 1 and 2) and Canada’s Got Talent (Seasons 3 and 4), I developed cinematic key art and campaign visuals that ran across TV, digital, and print. The goal was to generate buzz for new seasons and show Rogers as a leader in Canadian original content. The work used bold, story-driven visuals with a cinematic feel that stood out and captured attention.

On the radio side, I built campaigns for CHFI and Roz & Mocha on KiSS 92.5. For CHFI, the focus was on reinforcing its place as Toronto’s number one station with creative that felt big, confident, and instantly recognizable. For Roz & Mocha, the goal was to highlight their personality and relatability, creating fun, youth-focused content across social, digital, and out-of-home. Each project was about amplifying brand personality while keeping the creative fresh, modern, and engaging.